2010 A Public Affair
In 2010, the once privately held Crystal Rock company went public on the New York Stock Exchange for the first time as Crystal Rock Holdings, Inc.
2010 Now, That’s Cool Beans
A line of branded coffee brings “taste, energy, and happiness” (not to mention, a whole lot of buzz) to 100,00 Crystal Rock customers.
2010 Office Supplies Become Part of the Solution
To become a broader single source solution for business customers, Crystal Rock launched a new Crystal Rock Office brand – providing over 40,000 office product essentials.
2010 Making Little Things Matter
For Crystal Rock, involvement in the community ranks high on the priority list. In 2010 alone, the team supported over 10 community organizations and events throughout the Northeast, from local youth sporting events to the annual Life is Good Festival.
2010 The Family of Brands Defined
In order to articulate its century old promise, and proactively look toward servicing its customers in the future, the company aligns its four house brands under the Crystal Rock name.
2011 Little Things (Still) Matter
As another act of selfless service and dedication to the community, Peter Baker led awareness and fund-raising efforts as Co-Chair of the Greater Waterbury CT United Way Campaign, raising over $3.5M for the organization.
2013 Crystal Rock Acquires Universal Business Assets
With a serious commitment to developing the commercial office products market, Crystal Rock acquires the talent and assets of Universal Business Equipment. Sales reach $85 million while e-commerce and the customer experience are further enhanced and part of the daily operations.
2014 Crystal Rock Celebrates 100 Years
Celebrating an elite milestone and one of only a handful of American companies to reach this status, Crystal Rock celebrated with its employees and distinguished guests like the governor and state senators. Pete Baker, President & CEO states,"We've been through world wars, depressions, natural disasters and our people will always make the difference as we transform our business to serve the customer of the future."