Personality & Voice

Just like in life, often times it's not what you say that matters, but how you say it. So how are you saying it?

When it comes to brand content, businesses often mash together industry buzzwords, words the bosses like, the politically correct terms that keep the stakeholders happy, and something the top sales guy wants – leading to forgettable set of vanilla messaging. Just like photos or graphics or processes, you have an opportunity to own the way you communicate – and should have strategic examples to show everyone how to shout the brand out loud. WORX can help you hone in on your brand personality and voice, determine what words and messages are most relevant, and align your sales & marketing teams to sing from the same proverbial hymnal.


  • Brand Tone Definition
  • Brand Vernacular Development
  • Brand Copywriting Style
  • Brand Dictionaries
  • Brand Content Examples
  • Brand Personality Guidelines
  • Brand Personality Training

Short films on WORX perspectives by the WORXers themselves.

  • Heavy Lifting

  • Prospect

  • "We"