Ah yes, the age old exercise of naming your brand - be it the company, the product, the service, or all of the above. It's something all marketers want to do because it's fun. Indeed it is fun, but it also needs to be done strategically. Naming your brand using the proper checks and balances will ensure that you can own the name perceptually in the market, and literally with the U.S. Patent & Trademark Office. Brand naming by WORX considers a myriad of business, sales, marketing and customer demographic factors to find you your most functional name – a name clear of legal risk and ready to drive new business.